Summary: International Marketing Strategy (chapters 1- 12) – CE, jaar 2, semester 2. Chapter 1: An introduction to international marketing Marketing • • • • involves: Focusing on the needs and wants of customers Identifying the best method of satisfying those needs and wants Orienting the company towards the process of providing that satisfaction Meeting organizational objectives. The different levels of marketing: • Domestic marketing: marketing within one policy – geographic country boundaries • International marketing: Selling in more than one country • Global marketing: whole organization focuses on selection and exploitation of global marketing opportunities around globe • Export marketing: Selling across national/political boundaries. The international marketing environment: SLEPT factors: Social / cultural environment: Language / religion / Aesthetics / Values and attributes / social organization / material culture.

Legal: a company is bounded to national and international laws • Local domestic laws: separate legal systems in every region, only known by experts • International laws • Domestic laws in the home country Economic: economic developments • Developed economies: NAFTA, EU and Japan • Emerging economies: BRIC economies ( Brazil, Russia, India, China ) • Less developed economies: Low GDP per capita ( Africa ) Political: Political environment Technological: the impact of technological advances in a country. Sustainability: interfaces with global marketing through the social and ecological consequences of marketing activities. Sustainability is about considering the environmental impact of everything we do. Stages of planning international marketing: • The unplanned stage: finding new export customers and money to finance activities. Frequently business is very unpredictable and is unplanned. Neuroactive Program Complete Brain Training Download Free there.

“Global Marketing 5 - MochaHost.com. Svend hollensen global marketing pdf free download. Svend hollensen global marketing 5th edition pdf. Essentials of global marketing svend hollensen pdf. Essentials of Global Marketing, 2nd edition: Svend Hollensen: 545: Books - Amazon.ca. FREE Shipping on orders over CDN$ 35. Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international. Summary: international marketing strategy (chapters 12) ce, jaar semester chapter an introduction to international marketing marketing involves focusing on the.

• The budgeting stage: when business develops: a system for annual budgeting of sales, costs and cash flow is devised. • Annual business planning: Companies begin to adopt a more formalized annual approach to planning by including the whole of the business in the planning review process. Top-down planning: simplest approach, with senior managers setting goals and developing quite detailed plans for middle and senior staff to implement. Bottom-up planning: in this approach the different parts of the company around the globe prepare their own goals and plans and submit them to headquarters for approval. Summary: International Marketing Strategy (chapters 1- 12) – CE, jaar 2, semester 2. Chapter 1: An introduction to international marketing Marketing • • • • involves: Focusing on the needs and wants of customers Identifying the best method of satisfying those needs and wants Orienting the company towards the process of providing that satisfaction Meeting organizational objectives. Hp 9420 Drivers Windows 7. The different levels of marketing: • Domestic marketing: marketing within one policy – geographic country boundaries • International marketing: Selling in more than one country • Global marketing: whole organization focuses on selection and exploitation of global marketing opportunities around globe • Export marketing: Selling across national/political boundaries.